Regional marketing and inward investment

Chair: Cllr Heather Garnett
Members: David Andrews, Graham Titchener, Andrew Wood

The seventh scrutiny looked at how far regional marketing and inward investment contribute to achieving the aims set out in the RES.

As usual, witnesses from business and public sector gave evidence, and while the Panel supported the strategic approach taken by Yorkshire Forward, it made these recommendations:

• make it clear that ‘Yorkshire Alive with Opportunity’ is seen as the region’s brand, rather than Yorkshire Forward’s;
• re-evaluate all inward investment and marketing activity to ensure value for money;
• improve stakeholder understanding of the inward investment strategy and its links to sustainable development; and
• regional partners should agree how best to measure performance.